Sample interview questions: How do you handle situations where library users require assistance with marketing or advertising research?
Sample answer:
Handling Marketing and Advertising Research Requests
As a reference librarian, I employ a multifaceted approach to assist users with marketing and advertising research:
- Establish User Needs: Initiate a thorough interview to ascertain the specific research goals, target audience, and available resources.
- Identify Relevant Sources: Leverage library databases such as Business Source Complete, MarketLine, and Advertising Age to locate industry reports, case studies, and statistical data.
- Evaluate Source Credibility: Critically assess the validity and reliability of information sources by considering factors such as authorship, publication date, and methodology.
- Develop a Research Plan: Formulate a tailored research plan that outlines the search strategy, relevant keywords, and potential sources to be explored.
- Provide Hands-on Assistance: Guide users through complex databases, navigate research tools, and interpret data effectively.
- Facilitate Collaboration: Connect users with other librarians, subject experts, or industry professionals … Read full answer
Source: https://hireabo.com/job/18_0_2/Reference%20Librarian